Your vision.
We start with you: your story, identity, audience and what you want people to feel.
INDEPENDENT CREATIVE AGENCY
Don’t just
be seen.
Be felt.
We turn ideas into presence.
Strategy, storytelling and cinematic content
with an unmistakable AURA.
CREATIVITY HAS A FREQUENCY. FIND YOURS.
THE AURA EFFECT
Attention is a moment.
Connection is everything.
Every brand has something you can feel before you can explain it. An energy. A story. A point of view. We call it an aura.
We bring yours into focus. From the first creative spark to the final frame, we combine clear thinking and bold execution to create content people connect with — and remember.
SELECTED WORK
Different worlds.
Same AURA.
A glimpse into the stories we help tell.
Every frame, a different feeling.
Ana-Maria Urcan - Nici un vis (Official Video)
Official music video for “Nici un vis” by Ana-Maria Urcan.
E.ON x Electric Castle (Event Highlights)
An event highlight video capturing E.ON's presence at Electric Castle, showcasing the vibrant festival atmosphere, memorable experiences, and the energy of one of Romania's most iconic music festivals through cinematic visuals and dynamic storytelling.
Salatini – Traditional Pretzels with Salt & Vanilla (Commercial)
A commercial created for Salatini, introducing the brand's traditional pretzels with salt and vanilla, highlighting their unique combination of flavors through an engaging and playful approach.
321 Rent a Car – Social Media Video Production
Social media video production for 321 Rent a Car, featuring cinematic car showcases, promotional reels, and engaging visual content. From presenting the company's vehicle fleet and highlighting individual car models to creating creative campaigns and branded videos, the project focuses on professional filming, dynamic editing, and visual storytelling tailored for social media.
Madrugada Cluj – Social Media Video Production
Social media video production for Madrugada Cluj, featuring cinematic food showcases, promotional reels, and engaging visual content. From highlighting signature breakfast and brunch dishes to capturing specialty drinks, inviting interiors, and the restaurant's welcoming atmosphere, the project focuses on professional filming, creative editing, and visual storytelling tailored for social media, reflecting the brand's distinctive identity and modern dining experience.
Morile Matieș – Pasta (Commercial)
A commercial created for Morile Matieș, showcasing the brand's pasta products through the preparation of a delicious romantic dinner, highlighting the joy of cooking and sharing special moments with loved ones.
Bumbu Original – Festival Experience (Event Highlights)
An event highlight video capturing the vibrant atmosphere of the Bumbu Original festival experience, showcasing immersive brand activations, spectacular visuals, and memorable moments through cinematic filming, dynamic editing, and engaging visual storytelling.
Maria Marincaș & Patrick Gliga – Hallelujah (Cover)
A music video featuring Maria Marincaș and pianist Patrick Gliga performing their cover of “Hallelujah”, showcasing their musical talent and emotional interpretation through an elegant, cinematic production.
RAM by Ramona Bizbac – RAM Collection (Commercial)
A fashion commercial created for RAM by Ramona Bizbac, presenting an autobiographical collection inspired by the designer's memories and her deep connection with the natural landscapes of her birthplace, blending personal storytelling, artistic expression, and contemporary fashion.
Vel Pitar – World Bread Day in Cluj (Event Highlights)
An event highlight video capturing Vel Pitar's celebration of World Bread Day in Cluj, showcasing the people behind the brand, the local production team, and the special moments that brought everyone together to celebrate the tradition of breadmaking.
Elitis Events Center – Social Media Video Production
Social media video production for Elitis Events Center, featuring cinematic event coverage, promotional reels, and engaging visual content. From elegant weddings and private celebrations to corporate events and venue showcases, the project focuses on capturing memorable moments through creative filming, dynamic editing, and visual storytelling tailored for social media.
Tadada- Ana-Maria Urcan (Official Video)
The official music video for “Tadada”, performed by Ana-Maria Urcan.
Haita Challenge – În freamătul munților (Aftermovie)
An aftermovie capturing the highlights of Haita Challenge, held on August 16 in the Călimani Mountains, showcasing the participants' determination, the spirit of adventure, and the breathtaking mountain landscapes that made this outdoor sporting event a memorable experience.
Elania Resort & Spa – Social Media Video Production
Social media video production for Elania Resort & Spa, featuring cinematic resort showcases, promotional reels, and engaging visual content. From highlighting the resort's modern architecture and luxurious accommodations to capturing spa experiences, fine dining, and exclusive hospitality services, the project focuses on professional filming, cinematic editing, and visual storytelling that reflects the brand's elegance and premium identity.
Morile Matieș – Mac & Cheese (Commercial)
A commercial created for Morile Matieș, showcasing the brand's pasta products through the preparation of a delicious mac & cheese recipe, highlighting quality ingredients, authentic flavors, and the joy of cooking.
Mara Sabău – Șatra în asfințit (Cover)
A music video featuring Mara Sabău performing her cover of „Șatra în asfințit”, showcasing her vocal talent and artistic expression through a cinematic production inspired by traditional Romanian and Romani cultural elements.
Eratto Restaurant – Social Media Video Production
Social media video production for Eratto Restaurant, featuring cinematic food showcases, promotional reels, and engaging visual content. From signature dishes and chef-driven experiences to elegant restaurant ambiance and event highlights, the project focuses on professional filming, dynamic editing, and visual storytelling tailored for social media, reflecting the restaurant's refined identity and culinary experience.
Rotaract Cluj – An Evening of Flavors (Event Highlights)
An event highlight video capturing a special evening with Rotaract Cluj, showcasing the elegant atmosphere, wine tasting experiences, and memorable moments shared through meaningful conversations and connections.
RAM by Ramona Bizbac – The Art of Glass (Commercial)
A commercial created for RAM by Ramona Bizbac, showcasing the art of glassmaking through a collaboration with master glassmaker Dan Bordianu, highlighting traditional craftsmanship, creativity, and the passion behind handcrafted glass creations.
Andrada Daniela Pop – Aici (Official Video)
The official music video for “Aici”, performed by Andrada Daniela Pop.
Kids Sing – National Festival 2025, 2nd Edition (Aftermovie)
An aftermovie capturing the highlights of the second edition of the Kids Sing National Festival in 2025, showcasing young musical talents, memorable performances, and the vibrant atmosphere of an event dedicated to celebrating music, creativity, and artistic expression.
Skincare & Beauty – Social Media Video Production
Social media video production for skincare and beauty content, featuring educational reels, expert interviews, and engaging promotional videos. The project focuses on professional filming, clean cinematic visuals, and creative editing to communicate skincare expertise and beauty routines through modern, informative content tailored for social media.
Gerovital Men (Commercial)
A commercial showcasing the Gerovital Men product range, featuring men's grooming essentials, from shower gels to antiperspirant deodorants.
Sara Iova – Lume de basm (Official Video)
The official music video for “Lume de basm”, performed by Sara Iova.
Nufăr & Triumf – Easter Cleaning (Commercial)
A commercial showcasing Nufăr and Triumf cleaning products, highlighting effective household cleaning solutions for the Easter season.
Sara Iova – Ultima Scrisoare (Official Video)
The official music video for “Ultima Scrisoare”, performed by Sara Iova.
Lifestyle & Vlog Reels – Social Media Video Production
Social media video production focused on lifestyle content, daily vlogs, and behind-the-scenes experiences. The project combines spontaneous moments, creative filming, dynamic editing, and authentic storytelling to create engaging, personality-driven content tailored for social media.
Mihai Hînda x Casa Boema – DJ Night (Event Highlights)
An event highlight video capturing an unforgettable night at Casa Boema with DJ Mihai Hînda, showcasing the vibrant atmosphere, energetic music, and memorable moments that brought everyone together for a night of dancing and entertainment.
Store Opening Campaign – Social Media Video Production
Social media video production for a promotional campaign celebrating the opening of a new store location. The project combines creative storytelling, cinematic visuals, and dynamic editing with a playful, engaging approach designed to capture attention, promote the brand, and connect with audiences on social media.
We Love Retro x Nicu Bendea – Cum te petreci la 40 de ani (Commercial)
A commercial created for We Love Retro in collaboration with Nicu Bendea, promoting the atmosphere and energy of Romania's biggest retro party through a humorous comedy sketch.
Suzana Toader și Nicu Bendea – Pălinca și ardeleanca (Official Video)
The official music video for “Pălinca și ardeleanca”, performed by Suzana Toader and Nicu Bendea.
Scope Score Cluj – Summer Memories at Tarnița Lake (Event Highlights)
An event highlight video capturing unforgettable summer moments with Scope Score Cluj at Tarnița Lake, showcasing the vibrant atmosphere, lakeside activities, and meaningful connections that brought everyone together for a memorable summer experience.
Product Campaigns – Social Media Video Production
Social media video production for product campaigns, featuring cinematic visuals, promotional reels, and engaging branded content. The project focuses on creative storytelling, professional filming, and dynamic editing to showcase products through visually appealing content tailored for social media.
Haita Challenge – Călimani (Event Promo)
A promotional video created for Haita Challenge, showcasing the adventurous spirit of the outdoor sporting event in the Călimani Mountains, highlighting the excitement of trail running, mountain biking, and the challenge of exploring nature.
SizeMayVary – Full Performance (EP Live Session)
A live music session featuring SizeMayVary performing their EP, capturing the band's energy, musical creativity, and authentic sound through a cinematic outdoor performance.
Kandia x Nicu Bendea – Double Valentine (Commercial)
A commercial created for Kandia in collaboration with Nicu Bendea, celebrating the joy of giving and sharing special Valentine's Day moments through a humorous comedy sketch.
Consiglieri Men x Sports Festival (Event Highlights)
An event highlight video capturing Consiglieri Men's presence at Sports Festival – Epic Edition 2025, showcasing the brand's partnership with the event, the participation of brand ambassador Patrick Ciorcilă, and the vibrant atmosphere where elegance, style, and sports come together.
Alpi Masaj Cluj – Social Media Video Production
Social media video production for Alpi Masaj Cluj, featuring cinematic massage therapy visuals, educational reels, and engaging promotional content. From showcasing professional massage techniques and relaxation experiences to creating personality-driven videos, the project focuses on creative filming, detailed close-ups, dynamic editing, and visual storytelling tailored for social media.
The Cell – Social Media Video Production
Social media video production for The Cell Barbershop, featuring cinematic barbering visuals, detailed haircut techniques, and engaging promotional content. The project focuses on capturing the precision, creativity, and craftsmanship behind professional barbering through close-up cinematography, dynamic editing, and visual storytelling tailored for social media.
Domeniul Schiabil Șureanu – Love for the Mountains (Experience Highlights)
A promotional video capturing the beauty and excitement of winter at Șureanu Ski Resort, showcasing breathtaking mountain landscapes, the thrill of skiing, and the vibrant atmosphere of a destination where the love for nature, adventure, and winter sports brings people together.
SizeMayVary x Amestec Festival (Event Highlights)
An event highlight video capturing SizeMayVary's live performance at Amestec Festival, showcasing the band's energy, memorable musical moments, and the vibrant atmosphere of a festival dedicated to electronic music and live performances.WHAT WE DO
From a spark.
To a whole universe.
One creative thread, from strategy to screen.
Bring us the ambition. We’ll shape the expression.
Strategy & creative direction
Before we make something beautiful, we find what makes it meaningful. We clarify the story, audience and visual direction so every piece of content belongs to the same brand world.
Pre-production & scriptwriting
A good image attracts attention. A good story holds it. We develop concepts, scripts, storyboards, moodboards and shoot plans that turn a promising idea into a clear production.
Video production
From carefully composed product shots to stories with a wider cinematic scope, we capture the detail, atmosphere and emotion that make your brand feel like itself.
Editing & post-production
This is where the pieces become a story. We shape footage through editing, pacing and sound, building a coherent visual experience with rhythm, depth and feeling.
Live streaming & publishing
Some moments need to be experienced as they happen. We bring events to audiences beyond the room, then prepare content for the channels and formats where your story will live.
THE WAY WE SEE IT
We don’t just
create images.
We create
perception.
AURA is a marketing and video production agency built around a simple belief: what people feel about a brand matters as much as what they see.
We bring concept, aesthetics and narrative together to create work that feels cinematic, authentic and unmistakably yours.
CLEAR IN THOUGHT. BOLD IN EXPRESSION.HOW IT COMES TO LIFE
Good energy.
Clear process.
Creative freedom works best with a clear direction.
Here’s how we move from your idea to its AURA.
The concept.
We shape the creative, visual and narrative direction. A clear idea becomes a shared plan.
The production.
Scripts, preparation and filming bring the concept into the real world, frame by frame.
The feeling.
Editing and sound bring rhythm and depth. We refine the details and prepare the final delivery.
Before we
make waves.
What can we work on together?
Brand storytelling, creative concepts, video production, social content, event coverage, live streaming and post-production. We can help with an individual production or discuss a wider content collaboration.
Do I need a finished brief?
No. Bring an idea, a challenge or a goal. We can develop the direction together, then agree on scope, deliverables and next steps before production begins.
How are budgets and timelines decided?
They depend on the concept, production requirements, number of deliverables and final formats. Contact us with your goals and ideal launch date so we can discuss a suitable plan.
Can you create content for different platforms?
Yes. We discuss the channels at the planning stage so the production and edit can support the aspect ratios, lengths and viewing experiences your content needs.
YOUR NEXT CHAPTER STARTS HERE
Let’s find
your AURA.
Have a vision? A challenge? A beautifully vague idea?
We’d love to hear it.